Owner claims to be a family member of a different company(in the same line of work) and has taken the other company over. The other company is well established for over 60 years and has a long line of customers. He is using this lie to dupe customers into using his company. Both companies use the same last name, so it is fairly easy for him to do this. This is unfair to the customers, who have use the original company for many years to be tricked into using liar.