Priceline is an American company that operates as a travel agency over the internet, providing users with discounted rates for travel-related purchases such as airline tickets, hotel stays, car rentals, and vacation packages. Established in 1997, it has grown to become one of the most recognized and utilized online travel agencies worldwide. Priceline's unique selling proposition lies in its "Name Your Own Price" feature, which allows customers to bid on travel services at their desired price. However, this feature's availability might vary for different services. Besides bidding, users can also book travel services directly through Priceline's platform at displayed prices, making it a versatile tool for planning and booking travel. Over the years, Priceline has expanded its services and now includes a broad spectrum of travel-related offerings, making it is a one-stop shop for travelers looking to secure the best deals for their trips.
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